Enter your store numbers
Affected customers (last 12 months) across all stores
customers
Average order value (AOV) USD
$
Visits per month (per customer) typical loyal customer
visits / mo
Time horizon months
months
Silent customer multiplier 1 in 8 leave a review
1 in 61 in 71 in 81 in 91 in 10
Silent unhappy customers per 1 review left × 8
Live calculation
Estimated yearly revenue at risk
$127,400
Likely true exposure
$764,400 $1.27M
Affected customers 245
Avg order value $13.00
Visits / month per customer 4
Months in scope 12
Visible revenue at risk $127,400
Formula  customers × AOV × visits/mo × months
True exposure  visible × 6–10 · silent majority
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StoreShield

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"The biggest shift was knowing which customer signals actually mattered. Instead of finding out after sales declined, we could identify customers at risk, recover them early, and measure the revenue we brought back."

J.K. · COO, Buster’s Pizza and Donairs
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